Abstract: The Federal Capital Territory, Abuja-Nigeria; is one of the fastest growing areas in Nigeria with its annual population growth rate presently at 9.3%. Less than one-fifth of the residents have access to public mains despite the increased investments in water infrastructures by the government. As the population continues to grow and water demand increases, more pressure is anticipated on the available water supply facilities in the territory. This study examines public attitudes to water conservation, which is a strategy for promoting water demand management. Using the Cochran formula, a sample size of 676 was obtained; and 676 households were administered the questionnaire. Completed questionnaire was retrieved from 649 households. About a third (34.1%) of the respondents who were administered the questionnaire believe water is limitless. The proportion of respondents who feel freshwater is overused was 45.6%. Approximately 47% of the respondents do not see any relationship between current water use and its availability in the future. While 60% of respondents speak about water conservation in their families, only 36.7% of respondents feel water conservation is practicable. Those who feel water conservation is not their responsibility were 39.1%. The study recommends a comprehensive public awareness campaign to counter cultural beliefs that are inimical to water conservation.
Key words: Federal Capital Territory, Freshwater, Public awareness, Water conservation, Water demand